Target Marketing

In today’s political climate, anything related to guns or gun ownership will stir emotions and debate from both sides of the issue. However, the terms “rifle,” “shotgun” and “target marketing” are widely accepted terms in the marketing field and have been for many years. These terms best describe two marketing…

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Marketing Analysis Consultation

  A consultation with a marketing professional is essential before the creation or production of advertising materials or commitment of media of any promotional campaign. For businesses who have an on-going advertising campaign, a Marketing Analysis provides an outside objective evaluation which can offer alternative suggestions,  improve performance and even…

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Magazine Ads Drive Online Sales

The Internet has become THE major conAd Drivetender in retail sales. According to recent studies, in 2017 about 60% of us will be buying on-line

Shopping online does offer a wide selection of products and competitive pricing, however, there are some drawbacks like; navigating the maze of sites and ads to get to the product you are looking for. The biggest quandary for many marketers is reaching the perspective customer with a sales message in order for them to shop for it online. The on-line shopper has to know that the product exists, and have the correct product nomenclature, or the exact brand name in order to do a Google search. You can’t look for something that you do not know exists.

So how do marketers get their products and services known? Advertising! According to independent studies, magazines ranked the highest along with TV in directing potential buyers to Web sales. It is interesting that mature audiences rely more on traditional media like print advertising and broadcast, while younger demographics like online and social media. So if you are selling to the over 40 crowd, it would be wise to consider print ads in specialty magazines as part of your advertising program. For more information on how to create magazine ads that generate more online sales, call Tom Smisek, is a   Orange County Marketing Consultant and a PRINT MEDIA AD SPECIALIST.