Why there is an “s” in Consultants

Tom Smisek Marketing Consultants (TSC) was launched in 1980 after a ten-year successful career as Tom Smisek Advertising Inc., a full-service ad agency with a staff of eight to eleven employees. While we did all of the creative and production in-house, we still utilized outside services like printers, auto-visual producers…

Continue reading

New website offers services to wildfire communities

Is your community prepared for a wildfire? That is the theme of a new website, Wildfire CommunityPreparedness.com, just launched by Tom Smisek Consultants. While there is an abundance of literature available on-line and in print, this information does not cover neighborhood issues or  provide accessible resources. So, it is important…

Continue reading

Marketing when Trade Shows cancel

Due to COVID-19 concerns, many Trade Shows will not be opening.  An example is the 2020 SEMA Show which has been canceled. The annual automotive aftermarket trade show was scheduled to be held Nov. 3-6 at the Las Vegas Convention Center. Other shows will soon be announcing cancellations as well.…

Continue reading

NUTS AND BOLTS OF ADVERTISING

No, I am not talking about marketing hardware, but rather the basics of product and service sales promotion. Too much emphasis is being placed on creativity and on-line media placement while not presenting a compelling message. Effective advertising must appeal to the emotions, wants and needs and even fears of…

Continue reading

Business Owners: Don’t wait for a complete recovery

In these uncertain times, when state and politicians are pulling the strings on business operations, you have to be proactive. The on-going tug of war with openings, closures and restrictions have caused havoc to marketers large and small. The knee-jerk responses have been blamed on the Coronavirus, but some suspect…

Continue reading

CREATING AN ONLINE CATALOG

If your company does not have a downloadable catalog on your website, you are losing sales! Many marketers are reaching their customers by posting downloadable sales collateral online. While all catalogs, brochures, product bulletins and sales fliers are designed in print format, they can be also converted to interactive digital…

Continue reading

DIGITAL & PRINT COLLATERAL

Every manufacturer and distributor that markets products or offers services, needs sales support collateral. Some marketers may think, “We have all our products listed on our website, so we don’t need anything else”. Here is the problem with that thought: Because web surfing is reactive Directional Media… A Google search…

Continue reading

COMING BACK AFTER COVID-19

Nothing can disrupt a bustling economy like a pandemic. That is exactly what happened with the Coronavirus shutdown. Because many companies had to completely stop operating, employees were laid off and the supply chain was disrupted. Make no mistake America is coming back stronger than ever before! So, what can…

Continue reading