Successful Marketing: Science + Creativity + Timing!

“Here is what I want to say”, is a statement I have heard many times over the years. My reply is, “It is more important what your customer wants to hear.” Business owners have told me, “I know my market and how to advertise to it.” Some marketers rely on…

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Doing your own advertising?

Most major marketers contract with an advertising agency, PR or marketing firm to develop, design and implement their advertising campaigns. An outside ad firm offers outside objectivity, creative viewpoints and experience to develop dynamic marketing strategies. Although professional ad firms do not come cheap, the value they bring to the…

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Target Marketing

In today’s political climate, anything related to guns or gun ownership will stir emotions and debate from both sides of the issue. However, the terms “rifle,” “shotgun” and “target marketing” are widely accepted terms in the marketing field and have been for many years. These terms best describe two marketing…

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Marketing Analysis Consultation

A consultation with a marketing professional is essential before the creation or production of advertising materials or commitment of media of any promotional campaign. Think of the marketing consultant like the architect that engineers the design of your home before the contractor begins to build it. The marketing consultant assures…

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Magazine Ads Drive Online Sales

The Internet has become THE major contender in retail sales. According to recent studies, in 2017 about 60% of us will be buying on-line

Shopping online does offer a wide selection of products and competitive pricing, however, there are some drawbacks like; navigating the maze of sites and ads to get to the product you are looking for. The biggest quandary for many marketers is reaching the perspective customer with a sales message in order for them to shop for it online. The on-line shopper has to know that the product exists, and have the correct product nomenclature, or the exact brand name in order to do a Google search. You can’t look for something that you do not know exists.

Ad Drive

So how do marketers get their products and services known? Advertising! According to independent studies, magazines ranked the highest along with TV in directing potential buyers to Web sales. It is interesting that mature audiences rely more on traditional media like print advertising and broadcast, while younger demographics like online and social media. So if you are selling to the over 40 crowd, it would be wise to consider print ads in specialty magazines as part of your advertising program. For more information on how to create magazine ads that generate more online sales, call Tom Smisek, is a   Orange County Marketing Consultant and a PRINT MEDIA AD SPECIALIST.

How much response should I get from an ad?

I have heard this question asked thousands of times; “How much response am I going to get?” Advertisers always like to know what they can expect from a specific ad, media placement, Product Release or promotion to justify the cost of that advertisement. Unfortunately this question is almost impossible to…

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