ADVERTISING IS MORE THAN ARTWORK

With the popularity of computer graphics software, templates and clipart, just about anyone toying with these elements can call themselves a Graphic Designer. Some businesses use Freelance Designers or in-house staff to layout their advertising materials. Primarily because they are cheaper than Professionals, and management does not place a high…

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Is your Advertising Collateral Effective?

Every successful business, organization and marketing campaign relies on some form of print support material to communicate their message. Be it a product catalog, a service brochure, informational pamphlet or a political campaign flier. All collateral is created to perform the same function; to inform, educate, and motivate the recipient…

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ART DIRECTED PHOTOGRAPHY

What is Art Directed Photography? That is when the Art Director or the Designer who is creating the advertising, in which the photo is to be used, directs the photographer. Why can’t the photographer just shoot the photo without an art director? They can, but it is a gamble. Because…

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Building a Great Print Ad

Creating a great print ad is not just assembling a layout with a headline, photo, some copy and a logo, but is an orchestrated sequence of factors and functions designed to meet a strategic objective. Building an ad is like building a house. First you have to determine the location,…

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Doing your own advertising?

Most major marketers contract with an advertising agency, PR or marketing firm to develop, design and implement their advertising campaigns. An outside ad firm offers outside objectivity, creative viewpoints and experience to develop dynamic marketing strategies. Although professional ad firms do not come cheap, the value they bring to the…

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How much response should I get from an ad?

I have heard this question asked thousands of times; “How much response am I going to get?” Advertisers always like to know what they can expect from a specific ad, media placement, Product Release or promotion to justify the cost of that advertisement. Unfortunately this question is almost impossible to…

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