What is Guerrilla Marketing?

The dictionary defines it as; Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for products and services. These alternative advertising tactics can work in place of, or in conjunction with major marketing campaigns and have proven extremely effective for small and medium sized marketers. Guerrilla Marketing relies…

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Influencing customers buying decisions

No one advertises Bathing Suits in December or Snow Blowers in May. Seasonal marketing is all about timing. The marketer must have advertising exposure at the start of season to reach prospective customers. To maximize advertising effectiveness, advertising must not only be targeted to the market but be designed to…

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MARKETING YOUR BUSINESS IN 2017

Now that the election is over, the survival and prosperity of your business is up to you. If your company is not doing as well as it had in the past, your income is down, or sales are slow, you are not alone. Many businesses, from mega-corporations to small entrepreneurs,…

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Is your Advertising Collateral Effective?

Every successful business, organization and marketing campaign relies on some form of print support material to communicate their message. Be it a product catalog, a service brochure, informational pamphlet or a political campaign flier. All collateral is created to perform the same function; to inform, educate, and motivate the recipient…

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Yellow Pages the original search engine… still strong today

Today just about everyone uses an Internet browser to find whatever they are looking for. It wasn’t always like that. In the 1950’s through the 80’s, the Yellow Pages were the sole reference source for locating sellers and services. The YP had an exclusive as the most comprehensive universally used…

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IS POLITICAL CORRECTNESS KILLING MARKETING?

Several years ago I saw a billboard for a furniture store with the slogan that read, “For the discriminating buyer”. You cannot say that today. Any reference to discrimination has been eliminated from all advertising vocabulary. Marketers must be ultra sensitive, so as not to offend anyone in today’s political…

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Using FREE in advertising

If your have been to a Harbor Freight outlet lately you will most likely experience long lines at the cash registers just about any time of the day. Why during an economic downfall, when retail sale are down are customers breaking down the doors at Harbor Freight? The answer is…

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