WHY MARKETERS NEED AN AD BUDGET

If you do not put enough gas in your car you are not going to reach your destination… if you don’t adequately fuel your business marketing efforts, your company will be stalled as your competitors pass you by. Developing an advertising/marketing plan and allotting a realistic budget is like planning…

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MARKETING YOUR BUSINESS IN 2017

Now that the election is over, the survival and prosperity of your business is up to you. If your company is not doing as well as it had in the past, your income is down, or sales are slow, you are not alone. Many businesses, from mega-corporations to small entrepreneurs,…

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Marketing Consultant, Hired Gun

In the old west a town Sheriff would seek outside professional help to resolve a problem. These “Hired Guns” were professionals, brought in on an as needed basis, to bolstered local law enforcement by providing their special abilities and talents. Today, marketers can call on outside professionals in much the…

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Successful Marketing: Science + Creativity + Timing!

“Here is what I want to say”, is a statement I have heard many times over the years. My reply is, “It is more important what your customer wants to hear.” Business owners have told me, “I know my market and how to advertise to it.” Some marketers rely on…

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Target Marketing

In today’s political climate, anything related to guns or gun ownership will stir emotions and debate from both sides of the issue. However, the terms “rifle,” “shotgun” and “target marketing” are widely accepted terms in the marketing field and have been for many years. These terms best describe two marketing…

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Marketing Analysis Consultation

A consultation with a marketing professional is essential before the creation or production of advertising materials or commitment of media of any promotional campaign. Think of the marketing consultant like the architect that engineers the design of your home before the contractor begins to build it. The marketing consultant assures…

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