It is time for your annual business checkup.

You probably get a Physical Check Up and Medical Consultation at least once a year just to make sure you are healthy and to address any medical concerns. Your business needs a regular checkup as well. Whether your marketing program is managed by a big-name Advertising Agency, a Freelance Graphic…

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What are you doing after the trade shows?

  If you are like most trade show exhibitors you have talked to hundreds of visitors, handed out a lot of literature and accumulated a massive list of contacts. The many prospects that briefly stopped by your booth, also saw thousands of other products and talked to hundreds of exhibitors.…

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Launching a New Business

Thousands of new businesses are started every week. Ninety-nine percent will fail within the first year. Primary reasons are; lack of capitalization and poor management. Actually the two go together. Whether you are starting a manufacturing firm, a service business or a distributorship, getting started is a multi-faceted and complex…

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Influencing customers buying decisions

No one advertises Bathing Suits in December or Snow Blowers in May. Seasonal marketing is all about timing. The marketer must have advertising exposure at the start of season to reach prospective customers. To maximize advertising effectiveness, advertising must not only be targeted to the market but be designed to…

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MARKETING YOUR BUSINESS IN TODAY’S ECONOMY

If your business has been down over the past few years, take heart, business is up along with consumer confidence now. Unemployment is a record lows. Tax breaks are putting more money in the pockets of buyers. This is a great time to dynamically increase sale and profits. It is…

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Ready for the SEMA, AAPEX and PRI Shows?

The three major trade shows in the automotive aftermarket are held in November and December. They are the Specialty Equipment Market Association, or SEMA Show (the “Hot Rod Show” to us old timers), the AAPEX show and the Performance Racing Industry or PRI Show. These are mega events bringing buyers…

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Trade show preparation

Trade shows present a lucrative opportunity for marketers to gain exposure to vast numbers of potential buyers. For most manufacturers and distributors it is a major expense. So organization, preparation and coordination are essential to capitalize on their investment. A well planned and executed trade show effort will maximize response…

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Capitalizing on Old Fashion Service

Today when the Internet seems to be the place where buyers are flocking to buy products. Shops and retail stores are feeling the sales pinch. Sure, shopping on-line does offer a wide variety of products at very competitive prices, but what is lacking in the e-commerce world is that personal…

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Marketing Consultant, Hired Gun

In the old west a town Sheriff would seek outside professional help to resolve a problem. These “Hired Guns” were professionals, brought in on an as needed basis, to bolstered local law enforcement by providing their special abilities and talents. Today, marketers can call on outside professionals in much the…

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Why businesses fail

Thousands of new businesses are started every week. Ninety percent of those businesses will fail within the first two years. The primary reason is lack of capitalization. The second reason is poor management. Actually the two go together. If you don’t have the money in the first place you are…

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