Marketing the fuel that drives sales.

Advertising and marketing are the fuel that propels every business down the Marketing Highway. With enough fuel in your tank, you can accelerate and pass your competition. Or, you can choose to be conservative and just keep up with traffic. The worst mistake any business can make is to let…

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Does your company have a sales program?

Sales methods have changed over the years. I remember the door-to-door salesmen selling vacuum cleaners, encyclopedias and household products. Direct-mail promotions and telephone solicitation replaced some of the premise sales calls, but personal contact has always been the best way to present a product, or service and get an order.…

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Marketing a new product

“Build a better mousetrap and the World will beat a path to your door”, so the old saying goes. If it were only that easy… there is more to it than just coming up with a product idea. It’s called MARKETING! While many new ideas may have merit, the path…

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Designing a Digital Newsletter for your company

Newsletters are an extremely cost-effective communication and promotional media. These periodicals offer on-going communication to potential buyers, current and past customers, dealers and wholesalers along with allied organizations. A well-designed newsletter is a combination of informative content, new product and service PR, sales promotions and advertising components. Information about the…

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What are you doing after the trade shows?

  If you are like most trade show exhibitors you have talked to hundreds of visitors, handed out a lot of literature and accumulated a massive list of contacts. The many prospects that briefly stopped by your booth, also saw thousands of other products and talked to hundreds of exhibitors.…

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The value of Old School Advertising

As a marketing consultant who has designed thousands of print ads, I have watched the evolution of advertising over the past six decades. Marketing strategies have changed from the traditional to Avant Garde. The advertising that was popular in the 1970’s through the 1980’s is now considered “Old School”. On…

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What is Guerrilla Marketing?

The dictionary defines it as; Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for products and services. These alternative advertising tactics can work in place of, or in conjunction with major marketing campaigns and have proven extremely effective for small and medium sized marketers. Guerrilla Marketing relies…

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IS POLITICAL CORRECTNESS KILLING MARKETING?

Several years ago, I saw a billboard for a furniture store with the slogan that read, “For the discriminating buyer”. You cannot say that today. Any reference to discrimination has been eliminated from all advertising vocabulary. Marketers must be ultra-sensitive, so as not to offend anyone in today’s Politically Correct…

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