The value of Old School Advertising

As a marketing consultant who has designed thousands of print ads, I have watched the evolution of advertising over the past six decades. Marketing strategies have changed from the traditional to Avant Garde. The advertising that was popular in the 1970’s through the 1980’s is now considered “Old School”. On…

Continue reading

What is Guerrilla Marketing?

The dictionary defines it as; Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for products and services. These alternative advertising tactics can work in place of, or in conjunction with major marketing campaigns and have proven extremely effective for small and medium sized marketers. Guerrilla Marketing relies…

Continue reading

WHY MARKETERS NEED AN AD BUDGET

If you do not put enough gas in your car you are not going to reach your destination… if you don’t adequately fuel your business marketing efforts, your company will be stalled as your competitors pass you by. Developing an advertising/marketing plan and allotting a realistic budget is like planning…

Continue reading

Influencing customers buying decisions

No one advertises Bathing Suits in December or Snow Blowers in May. Seasonal marketing is all about timing. The marketer must have advertising exposure at the start of season to reach prospective customers. To maximize advertising effectiveness, advertising must not only be targeted to the market but be designed to…

Continue reading

MARKETING YOUR BUSINESS IN 2017

Now that the election is over, the survival and prosperity of your business is up to you. If your company is not doing as well as it had in the past, your income is down, or sales are slow, you are not alone. Many businesses, from mega-corporations to small entrepreneurs,…

Continue reading

Building a Great Print Ad

Creating a great print ad is not just assembling a layout with a headline, photo, some copy and a logo, but is an orchestrated sequence of factors and functions designed to meet a strategic objective. Building an ad is like building a house. First you have to determine the location,…

Continue reading

Successful Marketing: Science + Creativity + Timing!

“Here is what I want to say”, is a statement I have heard many times over the years. My reply is, “It is more important what your customer wants to hear.” Business owners have told me, “I know my market and how to advertise to it.” Some marketers rely on…

Continue reading

Marketing Analysis Consultation

A consultation with a marketing professional is essential before the creation or production of advertising materials or commitment of media of any promotional campaign. Think of the marketing consultant like the architect that engineers the design of your home before the contractor begins to build it. The marketing consultant assures…

Continue reading