MARKETING YOUR BUSINESS IN TODAY’S ECONOMY

If your business has been down over the past few years, take heart, business is up along with consumer confidence now. Unemployment is a record lows. Tax breaks are putting more money in the pockets of buyers. This is a great time to dynamically increase sale and profits. It is…

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Using FREE in advertising

If your have been to a Harbor Freight outlet lately you will most likely experience long lines at the cash registers just about any time of the day. Why during an economic downfall, when retail sale are down are customers breaking down the doors at Harbor Freight? The answer is…

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Marketing Consultant, Hired Gun

In the old west the Sheriff would call in outside professional help when needed. These “Hired Guns” were professionals, brought in to bolstered their law enforcement by providing their special abilities and talents to resolve local problems. Today, business owners are doing the same, by bringing outside professional Marketing Consultants…

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Outside objectivity in marketing

No matter how hard we all try we cannot be objective with ourselves. This is true in every aspect of life including business. Many failed marketing attempts are the result of lack of objectivity. A marketer will tell me “I know my market and how to advertise to it.” This…

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Ad Creativity

Creativity is a God given talent… not possessed by everyone. Creativity in Advertising and Marketing has produced phenomenal sales results and launched many companies. But it is not understood or embraced by all marketers. Advertising Creativity can be stymied by naïve or reluctant business management because they just do not…

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