Designing Training Manuals and Course Promotion

Study material, manuals and workbooks can make the training course a success or render it lack-luster. More important, the enrollment campaign can fill the classroom with students, or result in weak participation. While many organizations and/or instructors produce their own collateral material and student solicitation efforts, the expertise of a…

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Marketing Consultant, Hired Gun

In the old west a town Sheriff would seek outside professional help to resolve a problem. These “Hired Guns” were professionals, brought in on an as needed basis, to bolstered local law enforcement by providing their special abilities and talents. Today, marketers can call on outside professionals in much the…

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