IS POLITICAL CORRECTNESS KILLING MARKETING?

Several years ago I saw a billboard for a furniture store with the slogan that read, “For the discriminating buyer”. You cannot say that today. Any reference to discrimination has been eliminated from all advertising vocabulary. Marketers must be ultra sensitive, so as not to offend anyone in today’s political…

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Fighting Fire with Education

We who live in the canyons and foothills of California are constantly concerned about the threat of wildfires. After the devastating 2007 Santiago Fire, which destroyed ten homes, our local Fire Safe Council mobilized a multi-faceted fire prevention program through education and events. Our objective was to inform and motivate…

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