Setting up and Managing an In-house Ad Agency

Today some businesses are considering, or have decided, to do their own advertising internally, rather than hire an outside professional firm. The two major reasons are, cost and control, with cost being the most dominant factor. It is easy to justify lower costs when you are looking at employee wages…

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Influencing customers buying decisions

No one advertises Bathing Suits in December or Snow Blowers in May. Seasonal marketing is all about timing. The marketer must have advertising exposure at the start of season to reach prospective customers. To maximize advertising effectiveness, advertising must not only be targeted to the market but be designed to…

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How to get more buyers to your booth

Marketers who rely on their exhibit display alone are not taking full advantage of all trade show opportunities. According to a study by the Center for Exhibition Industry Research pre-show marketing dramatically increases sales. The study shows: 76% of attendees arrive at the show with an agenda. Will you be…

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Using FREE in advertising

If your have been to a Harbor Freight outlet lately you will most likely experience long lines at the cash registers just about any time of the day. Why during an economic downfall, when retail sale are down are customers breaking down the doors at Harbor Freight? The answer is…

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Capitalizing on Old Fashion Service

Today when the Internet seems to be the place where buyers are flocking to buy products. Shops and retail stores are feeling the sales pinch. Sure, shopping on-line does offer a wide variety of products at very competitive prices, but what is lacking in the e-commerce world is that personal…

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Marketing Consultant, Hired Gun

In the old west a town Sheriff would seek outside professional help to resolve a problem. These “Hired Guns” were professionals, brought in on an as needed basis, to bolstered local law enforcement by providing their special abilities and talents. Today, marketers can call on outside professionals in much the…

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How much response should I get from an ad?

I have heard this question asked thousands of times; “How much response am I going to get?” Advertisers always like to know what they can expect from a specific ad, media placement, Product Release or promotion to justify the cost of that advertisement. Unfortunately this question is almost impossible to…

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