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Cutting ad costs.

smisek_admin • October 6, 2015Advertising, Advertising cost, Orange County Ad Budget, advertising, advertising agency, Orange County California

Advertisers are no different than folks who try to save money by negotiating a “deal” or justifying a premise on which the ad agency should price their work. Here are some of the more interesting techniques that clients have used over the past 50+ years. I have heard it all;…

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