Advertising and marketing are the fuel that propels every business down the Marketing Highway. With enough fuel in your tank, you can accelerate and pass your competition. Or, you can choose to be conservative and just keep up with traffic. The worst mistake any business can make is to let…
If you do not put enough gas in your car you are not going to reach your destination… if you don’t adequately fuel your business marketing efforts, your company will be stalled as your competitors pass you by. Developing an advertising/marketing plan and allotting a realistic budget is like planning…
Advertisers are no different than folks who try to save money by negotiating a “deal” or justifying a premise on which the ad agency should price their work. Here are some of the more interesting techniques that clients have used over the past 50+ years. I have heard it all;…
