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Posts tagged "Packaging"

Tag Archives: Packaging

It wasn’t the Rock

smisek_admin • April 14, 2015marketing strategy, Packaging, PR advertising, Orange County California, Packaging, PR

In 1975 a man named Gary Dahl sold more than 1 million “Pet Rocks” after writing and distributing a single press release. Gary Dahl, was having drinks with his buddies one night in April 1975 when the conversation turned to pets. As a lark, Mr. Dahl informed his friends that…

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