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Archive by category "Ad claims"

Category Archives: Ad claims

Advertising’s big lies

smisek_admin • July 31, 2015Ad claims, ad slogans, Advertising, Broadcast media ads, advertising, copywriting, marketing strategy, sales promotion

I get a chuckle out of some of the claims and phrases used in print and broadcast advertising. Here is a sample of slogans and clichés that I have compiled and what they really mean. SAVE! No one actually “saves” the money that they don’t spend on discounted products or…

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