Due to COVID-19 concerns, many Trade Shows will not be opening. An example is the 2020 SEMA Show which has been canceled. The annual automotive aftermarket trade show was scheduled to be held Nov. 3-6 at the Las Vegas Convention Center. Other shows will soon be announcing cancellations as well.…
In these uncertain times, when state and politicians are pulling the strings on business operations, you have to be proactive. The on-going tug of war with openings, closures and restrictions have caused havoc to marketers large and small. The knee-jerk responses have been blamed on the Coronavirus, but some suspect…
Every manufacturer and distributor that markets products or offers services, needs sales support collateral. Some marketers may think, “We have all our products listed on our website, so we don’t need anything else”. Here is the problem with that thought: Because web surfing is reactive Directional Media… A Google search…
Whether you are launching a rocket, a new product or a new business, the four “P’s” apply. What are they? Product, Production, Preparation, and Propellent. Without these critical functions your rocket or your business endeavor will never get off the ground or crash and burn. Ninety-nine percent of new businesses…
Advertising is comprised of two primary media functions; Promotional and Directional. Simply put: Promotional Media is proactive advertising that reaches out to target markets with motivational messages. Directional Media is reactive, initiated by consumers shopping for those advertised products and services and looking for the best price and a place…
Sales methods have changed over the years. I remember the door-to-door salesmen selling vacuum cleaners, encyclopedias and household products. Direct-mail promotions and telephone solicitation replaced some of the premise sales calls, but personal contact has always been the best way to present a product, or service and get an order.…
Today some businesses are considering, or have decided, to do their own advertising internally, rather than hire an outside professional firm. The two major reasons are, cost and control, with cost being the most dominant factor. It is easy to justify lower costs when you are looking at employee wages…
No one advertises Bathing Suits in December or Snow Blowers in May. Seasonal marketing is all about timing. The marketer must have advertising exposure at the start of the season to reach prospective customers. To maximize advertising effectiveness, advertising must not only be targeted to the market but be designed…
Marketers who rely on their exhibit display alone are not taking full advantage of all trade show opportunities like New Product Releases. According to a study by the Center for Exhibition Industry Research pre-show marketing dramatically increases sales. The study shows: 76% of attendees arrive at the show with an…
If you have been to a Harbor Freight outlet lately you will most likely experience long lines at the cash registers just about any time of the day. Why, even in economic downfalls, when retail sale are down, are customers breaking down the doors at Harbor Freight? The answer is…
