A public service announcement or “PSA” is defined as an announcement made for the good of the public. It is a message in the public interest disseminated by the media without charge to raise public awareness. It can take the form of a print or digital ad or a video…
Is your community prepared for a wildfire? That is the theme of a new website, Wildfire CommunityPreparedness.com, just launched by Tom Smisek Consultants. While there is an abundance of literature available on-line and in print, this information does not cover neighborhood issues or provide accessible resources. So, it is important…
Every community is unique and has different conditions, terrain, indigenous vegetation, evacuation routes and local support facilities. Comprehensive information, relevant to each community, in a user-friendly format has proven to be extremely effective because it motivates residents to read it, retain it and take appropriate action. In the wake of…
Do you know how to properly prepare…evacuate… or shelter in place, in the event of a wildfire, flood, mudslide or other disaster? While a lot of literature and on-line information is available from different sources, most are generic and will not apply to your unique area. This is why every…
We who live in the canyons and foothills of California are constantly concerned about the threat of wildfires. After the devastating 2007 Santiago Fire, which destroyed ten homes, our local Fire Safe Council mobilized a multi-faceted fire prevention program through education and events. Our objective was to inform and motivate…
