A public service announcement or “PSA” is defined as an announcement made for the good of the public. It is a message in the public interest disseminated by the media without charge to raise public awareness. It can take the form of a print or digital ad or a video…
Tom Smisek Marketing Consultants (TSC) was launched in 1980 after a ten-year successful career as Tom Smisek Advertising Inc., a full-service ad agency with a staff of eight to eleven employees. While we did all of the creative and production in-house, we still utilized outside services like printers, auto-visual producers…
Due to COVID-19 concerns, many Trade Shows will not be opening. An example is the 2020 SEMA Show which has been canceled. The annual automotive aftermarket trade show was scheduled to be held Nov. 3-6 at the Las Vegas Convention Center. Other shows will soon be announcing cancellations as well.…
No, I am not talking about marketing hardware, but rather the basics of product and service sales promotion. Too much emphasis is being placed on creativity and on-line media placement while not presenting a compelling message. Effective advertising must appeal to the emotions, wants and needs and even fears of…
The years spent in a profession yields a vast amount of valuable knowledge. This wisdom tells us what has worked in the past and what has failed and these understandings have a relevant future benefit. Experience is a major qualifying factor in determining the value of a professional. We ask…
If your company does not have a downloadable catalog on your website, you are losing sales! Many marketers are reaching their customers by posting downloadable sales collateral online. While all catalogs, brochures, product bulletins and sales fliers are designed in print format, they can be also converted to interactive digital…
Nothing can disrupt a bustling economy like a pandemic. That is exactly what happened with the Coronavirus shutdown. Because many companies had to completely stop operating, employees were laid off and the supply chain was disrupted. Make no mistake America is coming back stronger than ever before! So, what can…
Nothing can disrupt a bustling economy like a pandemic. That is exactly what is happening now with the Coronavirus. The threat has affected every business from healthcare concerns of employees to shortages of products due to panic buying to cancellation of activities and events. Firms are already reporting 42% slower…
Whether you are launching a rocket, a new product or a new business, the four “P’s” apply. What are they? Product, Production, Preparation, and Propellent. Without these critical functions your rocket or your business endeavor will never get off the ground or crash and burn. Ninety-nine percent of new businesses…
Does your company have a Marketing Consultant? While some businesses do their advertising in-house, or with freelancers and web services, astute marketers have found engaging the services of a Marketing Consultant provides an overall comprehensive marketing strategy, maximizing efficiency and reduces costly risks of misguided efforts. Whether your firm…
