graphic design Archives - Tom Smisek Consultants

Don’t advertise without a plan

smisek_admin • March 10, 2020Advertising, Marketing, Marketing Consultant Orange County CA

Some marketers buy advertising based on graphic design alone. They sporadically run ads in the least expensive media and hope to attract business. While it is desirable to have attractive artwork, advertising is more than artwork… it’s more that posting on Social Media. Impressive advertising is more important than…

ADVERTISING IS MORE THAN ARTWORK

smisek_admin • July 20, 2016Advertising Design, Advertising Photography, Brochure Design, Catalog Design

Yes, pretty pictures attract attention, but graphics alone, do not sell products or services. Effective advertising is a combination of creative graphics, quality photography, motivational ad copy, and timely placement in select media to a targeted audience, all developed and implemented under the umbrella of an integrated marketing strategy. In…