In spite of past predictions by some… today, print media is alive and well. Over a decade ago a former client predicted, that within ten years, all printers would be out of business and magazines would no longer exist. He claimed that the new digital media would take over, and…
If you ever hired a wedding photographer you may recall you paid a fee to shoot at various locations, provide you with a proof sheet and provide a designated set of prints. If you wanted to order additional prints, there was an additional charge. You may also remember that the…
Yes, pretty pictures attract attention, but graphics alone, do not sell products or services. Effective advertising is a combination of creative graphics, quality photography, motivational ad copy, and timely placement in select media to a targeted audience, all developed and implemented under the umbrella of an integrated marketing strategy. In…
Every successful business, organization and marketing campaign relies on some form of print support material to communicate their message. Be it a product catalog, a service brochure, informational pamphlet or a political campaign flier. All collateral is created to perform the same function; to inform, educate, and motivate the recipient…
What is Art Directed Photography? That is when the Art Director or the Designer who is creating the advertising, in which the photo is to be used, directs the photographer. Why can’t the photographer just shoot the photo without an art director? They can, but it is a gamble. Because…
Creating a great print ad is not just assembling a layout with a headline, photo, some copy and a logo, but is an orchestrated sequence of factors and functions designed to meet a strategic objective. Building an ad is like building a house. First you have to determine the location,…
Creativity is a God given talent… not possessed by everyone. Creativity in Advertising and Marketing has produced phenomenal sales results and launched many companies. But it is not understood or embraced by all marketers. Advertising Creativity can be stymied by naïve or reluctant business management because they just do not…
