Every manufacturer and distributor that markets products or offers services, needs sales support collateral. Some marketers may think, “We have all our products listed on our website, so we don’t need anything else”. Here is the problem with that thought: Because web surfing is reactive Directional Media… A Google search…
In spite of past predictions by some… today, print media is alive and well. Over a decade ago a former client predicted, that within ten years, all printers would be out of business and magazines would no longer exist. He claimed that the new digital media would take over, and…
As a marketing consultant who has designed thousands of print ads, I have watched the evolution of advertising over the past six decades. Marketing strategies have changed from the traditional to Avant Garde. The advertising that was popular in the 1970’s through the 1980’s is now considered “Old School”. On…
If you have been to a Harbor Freight outlet lately you will most likely experience long lines at the cash registers just about any time of the day. Why, even in economic downfalls, when retail sale are down, are customers breaking down the doors at Harbor Freight? The answer is…
