WHO IS DOING YOUR MARKETING?

AN ALTERNATIVE TO HIGH PRICED AD SERVICES No one ever said that advertising was going to be cheap. Some of the most expensive advertising efforts have been attempts by marketers, who try to skimp by as cheaply as possible, by doing it themselves, or using freelancers to do their artwork.…

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Marketing the fuel that drives sales.

Advertising and marketing are the fuel that propels every business down the Marketing Highway. With enough fuel in your tank, you can accelerate and pass your competition. Or, you can choose to be conservative and just keep up with traffic. The worst mistake any business can make is to let…

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Outside objectivity in marketing

An anorexic girl looks in the mirror, sees a fat person and is determined to lose weight. Her self-view is distorted because she cannot look at herself objectively. Even though others may reassure her that she is too thin, in her distorted impression, she thinks she is obese. To some…

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