Launching Your 2020 Marketing Campaign

If your company does not have a comprehensive Marketing Plan for 2020, you will be missing out on sales and profits this year. I am sure you have ideas how you want to promote your business, but if you have not laid out an integrated campaign of advertising, PR, media…

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Directional vs Promotional Media

Advertising is comprised of two primary media functions; Promotional and Directional. Simply put: Promotional Media is proactive advertising that reaches out to target markets with motivational messages. Directional Media is reactive, initiated by consumers shopping for those advertised products and services and looking for the best price and a place…

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Marketing the fuel that drives sales.

Advertising and marketing are the fuel that propels every business down the Marketing Highway. With enough fuel in your tank, you can accelerate and pass your competition. Or, you can choose to be conservative and just keep up with traffic. The worst mistake any business can make is to let…

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It is time for your annual business checkup.

You probably get a Physical Check Up and Medical Consultation at least once a year just to make sure you are healthy and to address any medical concerns. Your business needs a regular checkup as well. Whether your marketing program is managed by a big-name Advertising Agency, a Freelance Graphic…

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WHY MARKETERS NEED AN AD BUDGET

If you do not put enough gas in your car you are not going to reach your destination… if you don’t adequately fuel your business marketing efforts, your company will be stalled as your competitors pass you by. Developing an advertising/marketing plan and allotting a realistic budget is like planning…

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MARKETING YOUR BUSINESS IN TODAY’S ECONOMY

If your business has been down over the past few years, take heart, business is up along with consumer confidence now. Unemployment is a record lows. Tax breaks are putting more money in the pockets of buyers. This is a great time to dynamically increase sale and profits. It is…

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Marketing Consultant, Hired Gun

In the old west the Sheriff would call in outside professional help when needed. These “Hired Guns” were professionals, brought in to bolstered their law enforcement by providing their special abilities and talents to resolve local problems. Today, business owners are doing the same, by bringing outside professional Marketing Consultants…

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Successful Marketing: Science + Creativity + Timing!

“Here is what I want to say”, is a statement I have heard many times over the years. My reply is, “It is more important what your customer wants to hear.” Business owners have told me, “I know my market and how to advertise to it.” Some marketers rely on…

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Why businesses fail

Thousands of new businesses are started every week. Ninety percent of those businesses will fail within the first two years. The primary reason is lack of capitalization. The second reason is poor management. Actually the two go together. If you don’t have the money in the first place you are…

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Outside objectivity in marketing

An anorexic girl looks in the mirror, sees a fat person and is determined to lose weight. Her self-view is distorted because she cannot look at herself objectively. Even though others may reassure her that she is too thin, in her distorted impression, she thinks she is obese. To some…

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