Marketers who rely on their exhibit display alone are not taking full advantage of all trade show opportunities. According to a study by the Center for Exhibition Industry Research pre-show marketing dramatically increases sales. The study shows: 76% of attendees arrive at the show with an agenda. Will you be on that agenda? Attendees spend quality time (on average) with 26 exhibitors at a show, and half of these 26 exhibitors scheduled appointments in advance. Are you scheduling appointments with your key prospects? How are you reaching them? Direct mail motivates 53% of previous show attendees and 29% of newcomers to visit your booth. The bottom line is: Exhibitors who market themselves attract 56% more attendees than those who do not, according to the study. What are you doing to bring buyers into your booth?
There are many creative marketing techniques to reach key prospects and motivate them to visit your Trade Show Booth. An experienced marketing professional will help you develop a dynamic sales promotion strategy to maximize your trade show involvement. Tom Smisek Marketing Consultants have designed and produce trade show campaigns for over five decades and now offer an affordable analysis consultation in the Orange County California area. For more information: www.smisek.com