Marketing a new product

“Build a better mousetrap and the World will beat a path to your door”, so the old saying goes. If it were only that easy… there is more to it than just coming up with a product idea. It’s called MARKETING! While many new ideas may have merit, the path…

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Why businesses fail

Thousands of new businesses are started every week. Ninety percent of those businesses will fail within the first two years. The primary reason is lack of capitalization. The second reason is poor management. Actually the two go together. If you don’t have the money in the first place you are…

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