What are you doing after the trade shows?

  If you are like most trade show exhibitors you have talked to hundreds of visitors, handed out a lot of literature and accumulated a massive list of contacts. The many prospects that briefly stopped by your booth, also saw thousands of other products and talked to hundreds of exhibitors.…

Continue reading

How to get more buyers to your booth

Marketers who rely on their exhibit display alone are not taking full advantage of all trade show opportunities like New Product  Releases. According to a study by the Center for Exhibition Industry Research pre-show marketing dramatically increases sales. The study shows: 76% of attendees arrive at the show with an…

Continue reading

Ready for the SEMA, AAPEX and PRI Shows?

The three major trade shows in the automotive aftermarket are held in November and December. They are the Specialty Equipment Market Association, or SEMA Show (the “Hot Rod Show” to us old timers), the AAPEX show and the Performance Racing Industry or PRI Show. These are mega events bringing buyers…

Continue reading