Marketing Consultant, Hired Gun

In the old west a town Sheriff would seek outside professional help to resolve a problem. These “Hired Guns” were professionals, brought in on an as needed basis, to bolstered local law enforcement by providing their special abilities and talents. Today, marketers can call on outside professionals in much the…

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Doing your own advertising?

Most major marketers contract with an advertising agency, PR or marketing firm to develop, design and implement their advertising campaigns. An outside ad firm offers outside objectivity, creative viewpoints and experience to develop dynamic marketing strategies. Although professional ad firms do not come cheap, the value they bring to the…

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