Marketing Consultant, Hired Gun

In the old west the Sheriff would call in outside professional help when needed. These “Hired Guns” were professionals, brought in to bolstered their law enforcement by providing their special abilities and talents to resolve local problems. Today, business owners are doing the same, by bringing outside professional Marketing Consultants…

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Doing your own advertising?

Most major marketers contract with an advertising agency, PR or marketing firm to develop, design and implement their advertising campaigns. An outside ad firm offers outside objectivity, creative viewpoints and experience to develop dynamic marketing strategies. Although professional ad firms do not come cheap, the value they bring to the…

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