Advertising certain products it is sometimes advantageous to view the internal workings, components and composition of a product. This is primarily to point out the features and functions. It works especially well when the product has superior components, over competitive models, that can be illustrated to prospective buyers for Catalogs…
“Build a better mousetrap and the World will beat a path to your door”, so the old saying goes. If it were only that easy… there is more to it than just coming up with a product idea. It’s called MARKETING! While many new ideas may have merit, the path…
A publisher’s rep and long-time friend forwarded me a product release a while back. Enclosed was a note, “Boy do they need help.” It was a poorly written form letter with a brochure and photos attached. I called the company, the guy said he did it himself (no kidding) and…
