Advertising is comprised of two primary media functions; Promotional and Directional. Simply put: Promotional Media is proactive advertising that reaches out to target markets with motivational messages. Directional Media is reactive, initiated by consumers shopping for those advertised products and services and looking for the best price and a place…
Creating a great print ad is not just assembling a layout with a headline, photo, some copy and a logo, but is an orchestrated sequence of factors and functions designed to meet a strategic objective. Building an ad is like building a house. First you have to determine the location,…
Whether fishing or advertising, you have to… go where the fish (customers) are. The Advertising Media are the waters where you cast your bait. There are fish (customers) out there, but you have to have some knowledge where the fish (customers) might be hanging out. Know what kind of fish…
