If your company does not have a downloadable catalog on your website, you are losing sales! Many marketers are reaching their customers by posting downloadable sales collateral online. While all catalogs, brochures, product bulletins and sales fliers are designed in print format, they can be also converted to interactive digital…
In spite of past predictions by some… today, print media is alive and well. Over a decade ago a former client predicted, that within ten years, all printers would be out of business and magazines would no longer exist. He claimed that the new digital media would take over, and…
If you ever hired a wedding photographer you may recall you paid a fee to shoot at various locations, provide you with a proof sheet and provide a designated set of prints. If you wanted to order additional prints, there was an additional charge. You may also remember that the…
No one advertises Bathing Suits in December or Snow Blowers in May. Seasonal marketing is all about timing. The marketer must have advertising exposure at the start of the season to reach prospective customers. To maximize advertising effectiveness, advertising must not only be targeted to the market but be designed…
Yes, pretty pictures attract attention, but graphics alone, do not sell products or services. Effective advertising is a combination of creative graphics, quality photography, motivational ad copy, and timely placement in select media to a targeted audience, all developed and implemented under the umbrella of an integrated marketing strategy. In…
Whether you are selling, on-line, direct to end users, or through distributors and retailers, an impressive catalog is indispensable in presenting your products and making sales. A Good Catalog is not just a list of items, but a user-friendly organized classified directory. A Great Catalog is more than that! It…
Every successful business, organization and marketing campaign relies on some form of print support material to communicate their message. Be it a product catalog, a service brochure, informational pamphlet or a political campaign flier. All collateral is created to perform the same function; to inform, educate, and motivate the recipient…
It is interesting to note that with the current Internet marketing frenzy of websites, email promotions and Social Media, that a large marketing segment is being overlooked. Today, when Millennia’s would rather text than talk, Social Media and On-Line shopping have emerged as the contemporary phenomenon to shop and buy.…
