Marketers who rely on their exhibit display alone are not taking full advantage of all trade show opportunities like New Product Releases. According to a study by the Center for Exhibition Industry Research pre-show marketing dramatically increases sales. The study shows: 76% of attendees arrive at the show with an…
If you have been to a Harbor Freight outlet lately you will most likely experience long lines at the cash registers just about any time of the day. Why, even in economic downfalls, when retail sale are down, are customers breaking down the doors at Harbor Freight? The answer is…
We who live in the canyons and foothills of California are constantly concerned about the threat of wildfires. After the devastating 2007 Santiago Fire, which destroyed ten homes, our local Fire Safe Council mobilized a multi-faceted fire prevention program through education and events. Our objective was to inform and motivate…
Today when the Internet seems to be the place where buyers are flocking to buy products. Shops and retail stores are feeling the sales pinch. Sure, shopping on-line does offer a wide variety of products at very competitive prices, but what is lacking in the e-commerce world is that personal…
In 1975 a man named Gary Dahl sold more than 1 million “Pet Rocks” after writing and distributing a single press release. Gary Dahl, was having drinks with his buddies one night in April 1975 when the conversation turned to pets. As a lark, Mr. Dahl informed his friends that…
In the old west the Sheriff would call in outside professional help when needed. These “Hired Guns” were professionals, brought in to bolstered their law enforcement by providing their special abilities and talents to resolve local problems. Today, business owners are doing the same, by bringing outside professional Marketing Consultants…
Thousands of new businesses are started every week. Ninety percent of those businesses will fail within the first two years. The primary reason is lack of capitalization. The second reason is poor management. Actually the two go together. If you don’t have the money in the first place you are…
An anorexic girl looks in the mirror, sees a fat person and is determined to lose weight. Her self-view is distorted because she cannot look at herself objectively. Even though others may reassure her that she is too thin, in her distorted impression, she thinks she is obese. To some…
In today’s political climate, anything related to guns or gun ownership will stir emotions and debate from both sides of the issue. However, the terms “rifle,” “shotgun” and “target marketing” are widely accepted terms in the marketing field and have been for many years. These terms best describe two marketing…
A consultation with a marketing professional is essential before the creation or production of advertising materials a commitment of media, or proposing a cost for promotional campaign. For businesses who have an on-going advertising campaign, a Marketing Analysis provides an outside objective evaluation which can offer alternative suggestions, improve…
