A public service announcement or “PSA” is defined as an announcement made for the good of the public. It is a message in the public interest disseminated by the media without charge to raise public awareness. It can take the form of a print or digital ad or a video…
Several years ago, I saw a billboard for a furniture store with the slogan that read, “For the discriminating buyer”. You cannot say that today. Any reference to discrimination has been eliminated from all advertising vocabulary. Marketers must be ultra-sensitive, so as not to offend anyone in today’s Politically Correct…
A publisher’s rep and long-time friend forwarded me a product release a while back. Enclosed was a note, “Boy do they need help.” It was a poorly written form letter with a brochure and photos attached. I called the company, the guy said he did it himself (no kidding) and…
We who live in the canyons and foothills of California are constantly concerned about the threat of wildfires. After the devastating 2007 Santiago Fire, which destroyed ten homes, our local Fire Safe Council mobilized a multi-faceted fire prevention program through education and events. Our objective was to inform and motivate…
