I get a chuckle out of some of the claims and phrases used in print and broadcast advertising. Here is a sample of slogans and clichés that I have compiled and what they really mean. SAVE! No one actually “saves” the money that they don’t spend on discounted products or…
Today when the Internet seems to be the place where buyers are flocking to buy products. Shops and retail stores are feeling the sales pinch. Sure, shopping on-line does offer a wide variety of products at very competitive prices, but what is lacking in the e-commerce world is that personal…
In the old west the Sheriff would call in outside professional help when needed. These “Hired Guns” were professionals, brought in to bolstered their law enforcement by providing their special abilities and talents to resolve local problems. Today, business owners are doing the same, by bringing outside professional Marketing Consultants…
