The Internet has become THE major contender in retail sales. According to recent studies, in 2017 about 60% of us will be buying on-line
Shopping online does offer a wide selection of products and competitive pricing, however, there are some drawbacks like; navigating the maze of sites and ads to get to the product you are looking for. The biggest quandary for many marketers is reaching the perspective customer with a sales message in order for them to shop for it online. The on-line shopper has to know that the product exists, and have the correct product nomenclature, or the exact brand name in order to do a Google search. You can’t look for something that you do not know exists.
So how do marketers get their products and services known? Advertising! According to independent studies, magazines ranked the highest along with TV in directing potential buyers to Web sales. It is interesting that mature audiences rely more on traditional media like print advertising and broadcast, while younger demographics like online and social media. So if you are selling to the over 40 crowd, it would be wise to consider print ads in specialty magazines as part of your advertising program. For more information on how to create magazine ads that generate more online sales, call Tom Smisek, is a Orange County Marketing Consultant and a PRINT MEDIA AD SPECIALIST.