A public service announcement or “PSA” is defined as an announcement made for the good of the public. It is a message in the public interest disseminated by the media without charge to raise public awareness. It can take the form of a print or digital ad or a video…
“Build a better mousetrap and the World will beat a path to your door”, so the old saying goes. If it were only that easy… there is more to it than just coming up with a product idea. It’s called MARKETING! While many new ideas may have merit, the path…
Newsletters are an extremely cost-effective communication and promotional media. These periodicals offer on-going communication to potential buyers, current and past customers, dealers and wholesalers along with allied organizations. A well-designed newsletter is a combination of informative content, new product and service PR, sales promotions and advertising components. Information about the…
A publisher’s rep and long-time friend forwarded me a product release a while back. Enclosed was a note, “Boy do they need help.” It was a poorly written form letter with a brochure and photos attached. I called the company, the guy said he did it himself (no kidding) and…
Trade shows present a lucrative opportunity for marketers to gain exposure to vast numbers of potential buyers. For most manufacturers and distributors it is a major expense. So organization, preparation and coordination are essential to capitalize on their investment. A well planned and executed trade show effort will maximize response…
In 1975 a man named Gary Dahl sold more than 1 million “Pet Rocks” after writing and distributing a single press release. Gary Dahl, was having drinks with his buddies one night in April 1975 when the conversation turned to pets. As a lark, Mr. Dahl informed his friends that…
