How to Design a Great Catalog

Whether you are selling, on-line, direct to end users, or through distributors and retailers, an impressive catalog is indispensable in presenting your products and making sales. A Good Catalog is not just a list of items, but a user-friendly organized classified directory. A Great Catalog is more than that! It…

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Marketing to Graybeards

It is interesting to note that with the current Internet marketing frenzy of websites, email promotions and Social Media, that a large marketing segment is being overlooked. Today, when Millennia’s would rather text than talk, Social Media and On-Line shopping have emerged as the contemporary phenomenon to shop and buy.…

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Building a Great Print Ad

Creating a great print ad is not just assembling a layout with a headline, photo, some copy and a logo, but is an orchestrated sequence of factors and functions designed to meet a strategic objective. Building an ad is like building a house. First you have to determine the location,…

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Magazine Ads Drive Online Sales

The Internet has become THE major contender in retail sales. According to recent studies, in 2017 about 60% of us will be buying on-line

Shopping online does offer a wide selection of products and competitive pricing, however, there are some drawbacks like; navigating the maze of sites and ads to get to the product you are looking for. The biggest quandary for many marketers is reaching the perspective customer with a sales message in order for them to shop for it online. The on-line shopper has to know that the product exists, and have the correct product nomenclature, or the exact brand name in order to do a Google search. You can’t look for something that you do not know exists.

Ad Drive

So how do marketers get their products and services known? Advertising! According to independent studies, magazines ranked the highest along with TV in directing potential buyers to Web sales. It is interesting that mature audiences rely more on traditional media like print advertising and broadcast, while younger demographics like online and social media. So if you are selling to the over 40 crowd, it would be wise to consider print ads in specialty magazines as part of your advertising program. For more information on how to create magazine ads that generate more online sales, call Tom Smisek, is a   Orange County Marketing Consultant and a PRINT MEDIA AD SPECIALIST.

How much response should I get from an ad?

I have heard this question asked thousands of times; “How much response am I going to get?” Advertisers always like to know what they can expect from a specific ad, media placement, Product Release or promotion to justify the cost of that advertisement. Unfortunately this question is almost impossible to…

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