Tom Smisek Marketing Consultants (TSC) was launched in 1980 after a ten-year successful career as Tom Smisek Advertising Inc., a full-service ad agency with a staff of eight to eleven employees. While we did all of the creative and production in-house, we still utilized outside services like printers, auto-visual producers…
Every manufacturer and distributor that markets products or offers services, needs sales support collateral. Some marketers may think, “We have all our products listed on our website, so we don’t need anything else”. Here is the problem with that thought: Because web surfing is reactive Directional Media… A Google search…
Advertising certain products it is sometimes advantageous to view the internal workings, components and composition of a product. This is primarily to point out the features and functions. It works especially well when the product has superior components, over competitive models, that can be illustrated to prospective buyers for Catalogs…
Newsletters are an extremely cost-effective communication and promotional media. These periodicals offer on-going communication to potential buyers, current and past customers, dealers and wholesalers along with allied organizations. A well-designed newsletter is a combination of informative content, new product and service PR, sales promotions and advertising components. Information about the…
If you are like most trade show exhibitors you have talked to hundreds of visitors, handed out a lot of literature and accumulated a massive list of contacts. The many prospects that briefly stopped by your booth, also saw thousands of other products and talked to hundreds of exhibitors.…
Think of business marketing like taking an endless road trip. You are trying to reach destinations along the way … The market and traffic are constantly moving whether you keep pace or not… You are competing with other drivers … There are unpredictable road hazards which can impede your trip…
Today some businesses are considering, or have decided, to do their own advertising internally, rather than hire an outside professional firm. The two major reasons are, cost and control, with cost being the most dominant factor. It is easy to justify lower costs when you are looking at employee wages…
As a marketing consultant who has designed thousands of print ads, I have watched the evolution of advertising over the past six decades. Marketing strategies have changed from the traditional to Avant Garde. The advertising that was popular in the 1970’s through the 1980’s is now considered “Old School”. On…
Thousands of new businesses are started every week. Ninety-nine percent will fail within the first year. Primary reasons are; lack of capitalization and poor management. Actually the two go together. Whether you are starting a manufacturing firm, a service business or a distributorship, getting started is a multi-faceted and complex…
No one advertises Bathing Suits in December or Snow Blowers in May. Seasonal marketing is all about timing. The marketer must have advertising exposure at the start of the season to reach prospective customers. To maximize advertising effectiveness, advertising must not only be targeted to the market but be designed…
