Due to COVID-19 concerns, many Trade Shows will not be opening. An example is the 2020 SEMA Show which has been canceled. The annual automotive aftermarket trade show was scheduled to be held Nov. 3-6 at the Las Vegas Convention Center. Other shows will soon be announcing cancellations as well.…
“Build a better mousetrap and the World will beat a path to your door”, so the old saying goes. If it were only that easy… there is more to it than just coming up with a product idea. It’s called MARKETING! While many new ideas may have merit, the path…
If you are like most trade show exhibitors you have talked to hundreds of visitors, handed out a lot of literature and accumulated a massive list of contacts. The many prospects that briefly stopped by your booth, also saw thousands of other products and talked to hundreds of exhibitors.…
Marketers who rely on their exhibit display alone are not taking full advantage of all trade show opportunities like New Product Releases. According to a study by the Center for Exhibition Industry Research pre-show marketing dramatically increases sales. The study shows: 76% of attendees arrive at the show with an…
The three major trade shows in the automotive aftermarket are held in November and December. They are the Specialty Equipment Market Association, or SEMA Show (the “Hot Rod Show” to us old timers), the AAPEX show and the Performance Racing Industry or PRI Show. These are mega events bringing buyers…
Trade shows present a lucrative opportunity for marketers to gain exposure to vast numbers of potential buyers. For most manufacturers and distributors it is a major expense. So organization, preparation and coordination are essential to capitalize on their investment. A well planned and executed trade show effort will maximize response…
