Advertising certain products it is sometimes advantageous to view the internal workings, components and composition of a product. This is primarily to point out the features and functions. It works especially well when the product has superior components, over competitive models, that can be illustrated to prospective buyers for Catalogs…
Think of business marketing like taking an endless road trip. You are trying to reach destinations along the way … The market and traffic are constantly moving whether you keep pace or not… You are competing with other drivers … There are unpredictable road hazards which can impede your trip…
If you ever hired a wedding photographer you may recall you paid a fee to shoot at various locations, provide you with a proof sheet and provide a designated set of prints. If you wanted to order additional prints, there was an additional charge. You may also remember that the…
Today some businesses are considering, or have decided, to do their own advertising internally, rather than hire an outside professional firm. The two major reasons are, cost and control, with cost being the most dominant factor. It is easy to justify lower costs when you are looking at employee wages…
As a marketing consultant who has designed thousands of print ads, I have watched the evolution of advertising over the past six decades. Marketing strategies have changed from the traditional to Avant Garde. The advertising that was popular in the 1970’s through the 1980’s is now considered “Old School”. On…
The dictionary defines it as; Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for products and services. These alternative advertising tactics can work in place of, or in conjunction with major marketing campaigns and have proven extremely effective for small and medium sized marketers. Guerrilla Marketing relies…
If you do not put enough gas in your car you are not going to reach your destination… if you don’t adequately fuel your business marketing efforts, your company will be stalled as your competitors pass you by. Developing an advertising/marketing plan and allotting a realistic budget is like planning…
Thousands of new businesses are started every week. Ninety-nine percent will fail within the first year. Primary reasons are; lack of capitalization and poor management. Actually the two go together. Whether you are starting a manufacturing firm, a service business or a distributorship, getting started is a multi-faceted and complex…
No one advertises Bathing Suits in December or Snow Blowers in May. Seasonal marketing is all about timing. The marketer must have advertising exposure at the start of the season to reach prospective customers. To maximize advertising effectiveness, advertising must not only be targeted to the market but be designed…
Study material, manuals and workbooks can make the training course a success or render it lack-luster. More important, the enrollment campaign can fill the classroom with students, or result in weak participation. While many organizations and/or instructors produce their own collateral material and student solicitation efforts, the expertise of a…
