Launching a New Business

Thousands of new businesses are started every week. Ninety-nine percent will fail within the first year. Primary reasons are; lack of capitalization and poor management. Actually the two go together. Whether you are starting a manufacturing firm, a service business or a distributorship, getting started is a multi-faceted and complex…

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Influencing customers buying decisions

No one advertises Bathing Suits in December or Snow Blowers in May. Seasonal marketing is all about timing. The marketer must have advertising exposure at the start of season to reach prospective customers. To maximize advertising effectiveness, advertising must not only be targeted to the market but be designed to…

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ADVERTISING IS MORE THAN ARTWORK

With the popularity of computer graphics software, templates and clipart, just about anyone toying with these elements can call themselves a Graphic Designer. Some businesses use Freelance Designers or in-house staff to layout their advertising materials. Primarily because they are cheaper than Professionals, and management does not place a high…

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MARKETING YOUR BUSINESS IN TODAY’S ECONOMY

If your business has been down over the past few years, take heart, business is up along with consumer confidence now. Unemployment is a record lows. Tax breaks are putting more money in the pockets of buyers. This is a great time to dynamically increase sale and profits. It is…

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How to Design a Great Catalog

Whether you are selling, on-line, direct to end users, or through distributors and retailers, an impressive catalog is indispensable in presenting your products and making sales. A Good Catalog is not just a list of items, but a user-friendly organized classified directory. A Great Catalog is more than that! It…

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Designing Training Manuals and Course Promotion

Study material, manuals and workbooks can make the training course a success or render it lack-luster. More important, the enrollment campaign can fill the classroom with students, or result in weak participation. While many organizations and/or instructors produce their own collateral material and student solicitation efforts, the expertise of a…

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Is your Advertising Collateral Effective?

Every successful business, organization and marketing campaign relies on some form of print support material to communicate their message. Be it a product catalog, a service brochure, informational pamphlet or a political campaign flier. All collateral is created to perform the same function; to inform, educate, and motivate the recipient…

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Yellow Pages the original search engine… still strong today

Today just about everyone uses an Internet browser to find whatever they are looking for. It wasn’t always like that. In the 1950’s through the 80’s, the Yellow Pages were the sole reference source for locating sellers and services. The YP had an exclusive as the most comprehensive universally used…

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IS POLITICAL CORRECTNESS KILLING MARKETING?

Several years ago I saw a billboard for a furniture store with the slogan that read, “For the discriminating buyer”. You cannot say that today. Any reference to discrimination has been eliminated from all advertising vocabulary. Marketers must be ultra sensitive, so as not to offend anyone in today’s political…

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