Yellow Pages the original search engine… still strong today

Today just about everyone uses an Internet browser to find whatever they are looking for. It wasn’t always like that. In the 1950’s through the 80’s, the Yellow Pages were the sole reference source for locating sellers and services. The YP had an exclusive as the most comprehensive universally used…

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IS POLITICAL CORRECTNESS KILLING MARKETING?

Several years ago I saw a billboard for a furniture store with the slogan that read, “For the discriminating buyer”. You cannot say that today. Any reference to discrimination has been eliminated from all advertising vocabulary. Marketers must be ultra sensitive, so as not to offend anyone in today’s political…

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How to get more buyers to your booth

Marketers who rely on their exhibit display alone are not taking full advantage of all trade show opportunities. According to a study by the Center for Exhibition Industry Research pre-show marketing dramatically increases sales. The study shows: 76% of attendees arrive at the show with an agenda. Will you be…

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Using FREE in advertising

If your have been to a Harbor Freight outlet lately you will most likely experience long lines at the cash registers just about any time of the day. Why during an economic downfall, when retail sale are down are customers breaking down the doors at Harbor Freight? The answer is…

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Ready for the SEMA, AAPEX and PRI Shows?

The three major trade shows in the automotive aftermarket are held in November and December. They are the Specialty Equipment Market Association, or SEMA Show (the “Hot Rod Show” to us old timers), the AAPEX show and the Performance Racing Industry or PRI Show. These are mega events bringing buyers…

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