Designing a Digital Newsletter for your company

Newsletters are an extremely cost-effective communication and promotional media. These periodicals offer on-going communication to potential buyers, current and past customers, dealers and wholesalers along with allied organizations. A well-designed newsletter is a combination of informative content, new product and service PR, sales promotions and advertising components. Information about the…

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What are you doing after the trade shows?

  If you are like most trade show exhibitors you have talked to hundreds of visitors, handed out a lot of literature and accumulated a massive list of contacts. The many prospects that briefly stopped by your booth, also saw thousands of other products and talked to hundreds of exhibitors.…

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WHY MARKETERS NEED AN AD BUDGET

If you do not put enough gas in your car you are not going to reach your destination… if you don’t adequately fuel your business marketing efforts, your company will be stalled as your competitors pass you by. Developing an advertising/marketing plan and allotting a realistic budget is like planning…

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Using FREE in advertising

If your have been to a Harbor Freight outlet lately you will most likely experience long lines at the cash registers just about any time of the day. Why during an economic downfall, when retail sale are down are customers breaking down the doors at Harbor Freight? The answer is…

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WILL YOUR BUSINESS SURVIVE?

In today’s current depressed economic climate, and times of market uncertainty, many businesses have gone into a “holding pattern”, reluctant to make aggressive marketing plans or allocate promotional spending. This is understandable. Business owners do not want to launch promotional campaigns when sales may not result. So they take the…

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Marketing to Graybeards

It is interesting to note that with the current Internet marketing frenzy of websites, email promotions and Social Media, that a large marketing segment is being overlooked. Today, when Millennia’s would rather text than talk, Social Media and On-Line shopping have emerged as the contemporary phenomenon to shop and buy.…

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