The dictionary defines it as; Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for products and services. These alternative advertising tactics can work in place of, or in conjunction with major marketing campaigns and have proven extremely effective for small and medium sized marketers. Guerrilla Marketing relies…
No one advertises Bathing Suits in December or Snow Blowers in May. Seasonal marketing is all about timing. The marketer must have advertising exposure at the start of the season to reach prospective customers. To maximize advertising effectiveness, advertising must not only be targeted to the market but be designed…
Every successful business, organization and marketing campaign relies on some form of print support material to communicate their message. Be it a product catalog, a service brochure, informational pamphlet or a political campaign flier. All collateral is created to perform the same function; to inform, educate, and motivate the recipient…
Several years ago, I saw a billboard for a furniture store with the slogan that read, “For the discriminating buyer”. You cannot say that today. Any reference to discrimination has been eliminated from all advertising vocabulary. Marketers must be ultra-sensitive, so as not to offend anyone in today’s Politically Correct…
Advertisers are no different than folks who try to save money by negotiating a “deal” or justifying a premise on which the ad agency should price their work. Here are some of the more interesting techniques that clients have used over the past 50+ years. I have heard it all;…
If you have been to a Harbor Freight outlet lately you will most likely experience long lines at the cash registers just about any time of the day. Why, even in economic downfalls, when retail sale are down, are customers breaking down the doors at Harbor Freight? The answer is…
I get a chuckle out of some of the claims and phrases used in print and broadcast advertising. Here is a sample of slogans and clichés that I have compiled and what they really mean. SAVE! No one actually “saves” the money that they don’t spend on discounted products or…
Today when the Internet seems to be the place where buyers are flocking to buy products. Shops and retail stores are feeling the sales pinch. Sure, shopping on-line does offer a wide variety of products at very competitive prices, but what is lacking in the e-commerce world is that personal…
It is interesting to note that with the current Internet marketing frenzy of websites, email promotions and Social Media, that a large marketing segment is being overlooked. Today, when Millennia’s would rather text than talk, Social Media and On-Line shopping have emerged as the contemporary phenomenon to shop and buy.…
In the old west the Sheriff would call in outside professional help when needed. These “Hired Guns” were professionals, brought in to bolstered their law enforcement by providing their special abilities and talents to resolve local problems. Today, business owners are doing the same, by bringing outside professional Marketing Consultants…
