Due to COVID-19 concerns, many Trade Shows will not be opening. An example is the 2020 SEMA Show which has been canceled. The annual automotive aftermarket trade show was scheduled to be held Nov. 3-6 at the Las Vegas Convention Center. Other shows will soon be announcing cancellations as well.…
The years spent in a profession yields a vast amount of valuable knowledge. This wisdom tells us what has worked in the past and what has failed and these understandings have a relevant future benefit. Experience is a major qualifying factor in determining the value of a professional. We ask…
If your company does not have a downloadable catalog on your website, you are losing sales! Many marketers are reaching their customers by posting downloadable sales collateral online. While all catalogs, brochures, product bulletins and sales fliers are designed in print format, they can be also converted to interactive digital…
Nothing can disrupt a bustling economy like a pandemic. That is exactly what happened with the Coronavirus shutdown. Because many companies had to completely stop operating, employees were laid off and the supply chain was disrupted. Make no mistake America is coming back stronger than ever before! So, what can…
Nothing can disrupt a bustling economy like a pandemic. That is exactly what is happening now with the Coronavirus. The threat has affected every business from healthcare concerns of employees to shortages of products due to panic buying to cancellation of activities and events. Firms are already reporting 42% slower…
Whether you are launching a rocket, a new product or a new business, the four “P’s” apply. What are they? Product, Production, Preparation, and Propellent. Without these critical functions your rocket or your business endeavor will never get off the ground or crash and burn. Ninety-nine percent of new businesses…
Advertising is comprised of two primary media functions; Promotional and Directional. Simply put: Promotional Media is proactive advertising that reaches out to target markets with motivational messages. Directional Media is reactive, initiated by consumers shopping for those advertised products and services and looking for the best price and a place…
Does your company have a Marketing Consultant? While some businesses do their advertising in-house, or with freelancers and web services, astute marketers have found engaging the services of a Marketing Consultant provides an overall comprehensive marketing strategy, maximizing efficiency and reduces costly risks of misguided efforts. Whether your firm…
AN ALTERNATIVE TO HIGH PRICED AD SERVICES No one ever said that advertising was going to be cheap. Some of the most expensive advertising efforts have been attempts by marketers, who try to skimp by as cheaply as possible, by doing it themselves, or using freelancers to do their artwork.…
“Build a better mousetrap and the World will beat a path to your door”, so the old saying goes. If it were only that easy… there is more to it than just coming up with a product idea. It’s called MARKETING! While many new ideas may have merit, the path…
