Launching Your 2020 Marketing Campaign

If your company does not have a comprehensive Marketing Plan for 2020, you will be missing out on sales and profits this year. I am sure you have ideas how you want to promote your business, but if you have not laid out an integrated campaign of advertising, PR, media…

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Directional vs Promotional Media

Advertising is comprised of two primary media functions; Promotional and Directional. Simply put: Promotional Media is proactive advertising that reaches out to target markets with motivational messages. Directional Media is reactive, initiated by consumers shopping for those advertised products and services and looking for the best price and a place…

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Death by Committee

Nothing will kill a great marketing concept more effectively, than a committee. The death may not be an instant kibosh of the entire idea, but more often a slow incremental disemboweling of the strategy, by suggestions, changes, additions and eliminations of key elements. All of which gut the creative approach,…

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How to get the most out of your Marketing Consultant

  Does your company have a Marketing Consultant? While some businesses do their advertising in-house, or with freelancers and web services, astute marketers have found engaging the services of a Marketing Consultant provides an overall comprehensive marketing strategy, maximizing efficiency and reduces costly risks of misguided efforts. Whether your firm…

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WHO IS DOING YOUR MARKETING?

By Tom Smisek CPC, Marketing Consultant No one ever said that advertising was going to be cheap. Some of the most expensive advertising efforts have been attempts by marketers, who try to skimp by as cheaply as possible, by doing it themselves, or using freelancers to do their artwork. Their…

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Marketing the fuel that drives sales.

Advertising and marketing are the fuel that propels every business down the Marketing Highway. With enough fuel in your tank, you can accelerate and pass your competition. Or, you can choose to be conservative and just keep up with traffic. The worst mistake any business can make is to let…

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A CASE FOR PRINT ADVERTISING

In spite of past predictions by some… today, print media is alive and well. Over a decade ago a former client predicted, that within ten years, all printers would be out of business and magazines would no longer exist. He claimed that the new digital media would take over, and…

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Does your company have a sales program?

Sales methods have changed over the years. I remember the door-to-door salesmen selling vacuum cleaners, encyclopedias and household products. Direct-mail promotions and telephone solicitation replaced some of the premise sales calls, but personal contact has always been the best way to present a product, or service and get an order.…

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PRODUCT PHOTO ANATOMY

Advertising certain products it is sometimes advantageous to view the internal workings, components and composition of a product. This is primarily to point out the features and functions. It works especially well when the product has superior components, over competitive models, that can be illustrated to prospective buyers for Catalogs…

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Marketing a new product

“Build a better mousetrap and the World will beat a path to your door”, so the old saying goes. If it were only that easy… there is more to it than just coming up with a product idea. It’s called MARKETING! While many new ideas may have merit, the path…

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