“Build a better mousetrap and the World will beat a path to your door”, so the old saying goes. If it were only that easy… there is more to it than just coming up with a product idea. It’s called MARKETING! While many new ideas may have merit, the path…
Newsletters are an extremely cost-effective communication and promotional media. These periodicals offer on-going communication to potential buyers, current and past customers, dealers and wholesalers along with allied organizations. A well-designed newsletter is a combination of informative content, new product and service PR, sales promotions and advertising components. Information about the…
Every community is unique and has different conditions, terrain, indigenous vegetation, evacuation routes and local support facilities. Comprehensive information, relevant to each community, in a user-friendly format has proven to be extremely effective because it motivates residents to read it, retain it and take appropriate action. In the wake of…
You probably get a Physical Check Up and Medical Consultation at least once a year just to make sure you are healthy and to address any medical concerns. Your business needs a regular checkup as well. Whether your marketing program is managed by a big-name Advertising Agency, a Freelance Graphic…
Do you know how to properly prepare…evacuate… or shelter in place, in the event of a wildfire, flood, mudslide or other disaster? While a lot of literature and on-line information is available from different sources, most are generic and will not apply to your unique area. This is why every…
If you are like most trade show exhibitors you have talked to hundreds of visitors, handed out a lot of literature and accumulated a massive list of contacts. The many prospects that briefly stopped by your booth, also saw thousands of other products and talked to hundreds of exhibitors.…
Think of business marketing like taking an endless road trip. You are trying to reach destinations along the way … The market and traffic are constantly moving whether you keep pace or not… You are competing with other drivers … There are unpredictable road hazards which can impede your trip…
If you ever hired a wedding photographer you may recall you paid a fee to shoot at various locations, provide you with a proof sheet and provide a designated set of prints. If you wanted to order additional prints, there was an additional charge. You may also remember that the…
If your company does not have a comprehensive Marketing Plan for 2019, you will be missing out on sales and profits this year. I am sure you have ideas how you want to promote your business, but if you have not laid out an integrated campaign of advertising, PR, media…
Today some businesses are considering, or have decided, to do their own advertising internally, rather than hire an outside professional firm. The two major reasons are, cost and control, with cost being the most dominant factor. It is easy to justify lower costs when you are looking at employee wages…
