Does your company have a sales program?

Sales methods have changed over the years. I remember the door-to-door salesmen selling vacuum cleaners, encyclopedias and household products. Direct-mail promotions and telephone solicitation replaced some of the premise sales calls, but personal contact has always been the best way to present a product, or service and get an order.…

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PRODUCT PHOTO ANATOMY

Advertising certain products it is sometimes advantageous to view the internal workings, components and composition of a product. This is primarily to point out the features and functions. It works especially well when the product has superior components, over competitive models, that can be illustrated to prospective buyers for Catalogs…

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Marketing a new product

“Build a better mousetrap and the World will beat a path to your door”, so the old saying goes. If it were only that easy… there is more to it than just coming up with a product idea. It’s called MARKETING! While many new ideas may have merit, the path…

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Designing a Digital Newsletter for your company

Newsletters are an extremely cost-effective communication and promotional media. These periodicals offer on-going communication to potential buyers, current and past customers, dealers and wholesalers along with allied organizations. A well-designed newsletter is a combination of informative content, new product and service PR, sales promotions and advertising components. Information about the…

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HOW YOUR COMMUNITY CAN HAVE A WILDFIRE PREVENTION PROGRAM.

Every community is unique and has different conditions, terrain, indigenous vegetation, evacuation routes and local support facilities. Comprehensive information, relevant to each community, in a user-friendly format has proven to be extremely effective because it motivates residents to read it, retain it and take appropriate action. In the wake of…

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It is time for your annual business checkup.

You probably get a Physical Check Up and Medical Consultation at least once a year just to make sure you are healthy and to address any medical concerns. Your business needs a regular checkup as well. Whether your marketing program is managed by a big-name Advertising Agency, a Freelance Graphic…

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What are you doing after the trade shows?

  If you are like most trade show exhibitors you have talked to hundreds of visitors, handed out a lot of literature and accumulated a massive list of contacts. The many prospects that briefly stopped by your booth, also saw thousands of other products and talked to hundreds of exhibitors.…

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Ownership of Copyright Artwork

If you ever hired a wedding photographer you may recall you paid a fee to shoot at various locations, provide you with a proof sheet and provide a designated set of prints. If you wanted to order additional prints, there was an additional charge. You may also remember that the…

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