Today some businesses are considering, or have decided, to do their own advertising internally, rather than hire an outside professional firm. The two major reasons are, cost and control, with cost being the most dominant factor. It is easy to justify lower costs when you are looking at employee wages…
As a marketing consultant who has designed thousands of print ads, I have watched the evolution of advertising over the past six decades. Marketing strategies have changed from the traditional to Avant Garde. The advertising that was popular in the 1970’s through the 1980’s is now considered “Old School”. On…
The dictionary defines it as; Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for products and services. These alternative advertising tactics can work in place of, or in conjunction with major marketing campaigns and have proven extremely effective for small and medium sized marketers. Guerrilla Marketing relies…
If you do not put enough gas in your car you are not going to reach your destination… if you don’t adequately fuel your business marketing efforts, your company will be stalled as your competitors pass you by. Developing an advertising/marketing plan and allotting a realistic budget is like planning…
Thousands of new businesses are started every week. Ninety-nine percent will fail within the first year. Primary reasons are; lack of capitalization and poor management. Actually the two go together. Whether you are starting a manufacturing firm, a service business or a distributorship, getting started is a multi-faceted and complex…
No one advertises Bathing Suits in December or Snow Blowers in May. Seasonal marketing is all about timing. The marketer must have advertising exposure at the start of season to reach prospective customers. To maximize advertising effectiveness, advertising must not only be targeted to the market but be designed to…
With the popularity of computer graphics software, templates and clipart, just about anyone toying with these elements can call themselves a Graphic Designer. Some businesses use Freelance Designers or in-house staff to layout their advertising materials. Primarily because they are cheaper than Professionals, and management does not place a high…
Now that the election is over, the survival and prosperity of your business is up to you. If your company is not doing as well as it had in the past, your income is down, or sales are slow, you are not alone. Many businesses, from mega-corporations to small entrepreneurs,…
Whether you are selling, on-line, direct to end users, or through distributors and retailers, an impressive catalog is indispensable in presenting your products and making sales. A Good Catalog is not just a list of items, but a user-friendly organized classified directory. A Great Catalog is more than that! It…
Study material, manuals and workbooks can make the training course a success or render it lack-luster. More important, the enrollment campaign can fill the classroom with students, or result in weak participation. While many organizations and/or instructors produce their own collateral material and student solicitation efforts, the expertise of a…
