DIGITAL & PRINT COLLATERAL

Every manufacturer and distributor that markets products or offers services, needs sales support collateral. Some marketers may think, “We have all our products listed on our website, so we don’t need anything else”. Here is the problem with that thought: Because web surfing is reactive Directional Media… A Google search…

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COMING BACK AFTER COVID-19

Nothing can disrupt a bustling economy like a pandemic. That is exactly what happened with the Coronavirus shutdown. Because many companies had to completely stop operating, employees were laid off and the supply chain was disrupted. Make no mistake America is coming back stronger than ever before! So, what can…

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How to market in the Coronavirus pandemic

Nothing can disrupt a bustling economy like a pandemic. That is exactly what is happening now with the Coronavirus. The threat has affected every business from healthcare concerns of employees to shortages of products due to panic buying to cancellation of activities and events. Firms are already reporting 42% slower…

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Don’t advertise without a plan

  Some marketers buy advertising based on graphic design alone. They sporadically run ads in the least expensive media and hope to attract business. While it is desirable to have attractive artwork, advertising is more than artwork… it’s more that posting on Social Media. Impressive advertising is more important than…

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LAUNCHING A MARKETING CAMPAIGN

Whether you are launching a rocket, a new product or a new business, the four “P’s” apply. What are they? Product, Production, Preparation, and Propellent. Without these critical functions your rocket or your business endeavor will never get off the ground or crash and burn. Ninety-nine percent of new businesses…

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Directional vs Promotional Media

Advertising is comprised of two primary media functions; Promotional and Directional. Simply put: Promotional Media is proactive advertising that reaches out to target markets with motivational messages. Directional Media is reactive, initiated by consumers shopping for those advertised products and services and looking for the best price and a place…

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Death by Committee

Nothing will kill a great marketing concept more effectively, than a committee. The death may not be an instant kibosh of the entire idea, but more often a slow incremental disemboweling of the strategy, by suggestions, changes, additions and eliminations of key elements. All of which gut the creative approach,…

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How to get the most out of your Marketing Consultant

  Does your company have a Marketing Consultant? While some businesses do their advertising in-house, or with freelancers and web services, astute marketers have found engaging the services of a Marketing Consultant provides an overall comprehensive marketing strategy, maximizing efficiency and reduces costly risks of misguided efforts. Whether your firm…

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WHO IS DOING YOUR MARKETING?

AN ALTERNATIVE TO HIGH PRICED AD SERVICES No one ever said that advertising was going to be cheap. Some of the most expensive advertising efforts have been attempts by marketers, who try to skimp by as cheaply as possible, by doing it themselves, or using freelancers to do their artwork.…

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Marketing the fuel that drives sales.

Advertising and marketing are the fuel that propels every business down the Marketing Highway. With enough fuel in your tank, you can accelerate and pass your competition. Or, you can choose to be conservative and just keep up with traffic. The worst mistake any business can make is to let…

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