How to get the most out of your Marketing Consultant

  Does your company have a Marketing Consultant? While some businesses do their advertising in-house, or with freelancers and web services, astute marketers have found engaging the services of a Marketing Consultant provides an overall comprehensive marketing strategy, maximizing efficiency and reduces costly risks of misguided efforts. Whether your firm…

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WHO IS DOING YOUR MARKETING?

By Tom Smisek CPC, Marketing Consultant No one ever said that advertising was going to be cheap. Some of the most expensive advertising efforts have been attempts by marketers, who try to skimp by as cheaply as possible, by doing it themselves, or using freelancers to do their artwork. Their…

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A CASE FOR PRINT ADVERTISING

In spite of past predictions by some… today, print media is alive and well. Over a decade ago a former client predicted, that within ten years, all printers would be out of business and magazines would no longer exist. He claimed that the new digital media would take over, and…

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Does your company have a sales program?

Sales methods have changed over the years. I remember the door-to-door salesmen selling vacuum cleaners, encyclopedias and household products. Direct-mail promotions and telephone solicitation replaced some of the premise sales calls, but personal contact has always been the best way to present a product, or service and get an order.…

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PRODUCT PHOTO ANATOMY

Advertising certain products it is sometimes advantageous to view the internal workings, components and composition of a product. This is primarily to point out the features and functions. It works especially well when the product has superior components, over competitive models, that can be illustrated to prospective buyers for Catalogs…

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The Marketing Highway

Think of business marketing like taking an endless road trip. You are trying to reach destinations along the way … The market and traffic are constantly moving whether you keep pace or not… You are competing with other drivers … There are unpredictable road hazards which can impede your trip…

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Ownership of Copyright Artwork

If you ever hired a wedding photographer you may recall you paid a fee to shoot at various locations, provide you with a proof sheet and provide a designated set of prints. If you wanted to order additional prints, there was an additional charge. You may also remember that the…

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Setting up and Managing an In-house Ad Agency

Today some businesses are considering, or have decided, to do their own advertising internally, rather than hire an outside professional firm. The two major reasons are, cost and control, with cost being the most dominant factor. It is easy to justify lower costs when you are looking at employee wages…

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The value of Old School Advertising

As a marketing consultant who has designed thousands of print ads, I have watched the evolution of advertising over the past six decades. Marketing strategies have changed from the traditional to Avant Garde. The advertising that was popular in the 1970’s through the 1980’s is now considered “Old School”. On…

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What is Guerrilla Marketing?

The dictionary defines it as; Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for products and services. These alternative advertising tactics can work in place of, or in conjunction with major marketing campaigns and have proven extremely effective for small and medium sized marketers. Guerrilla Marketing relies…

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