The value of Old School Advertising

As a marketing consultant who has designed thousands of print ads, I have watched the evolution of advertising over the past six decades. Marketing strategies have changed from the traditional to Avant Garde. The advertising that was popular in the 1970’s through the 1980’s is now considered “Old School”. On…

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What is Guerrilla Marketing?

The dictionary defines it as; Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for products and services. These alternative advertising tactics can work in place of, or in conjunction with major marketing campaigns and have proven extremely effective for small and medium sized marketers. Guerrilla Marketing relies…

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WHY MARKETERS NEED AN AD BUDGET

If you do not put enough gas in your car you are not going to reach your destination… if you don’t adequately fuel your business marketing efforts, your company will be stalled as your competitors pass you by. Developing an advertising/marketing plan and allotting a realistic budget is like planning…

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Launching a New Business

Thousands of new businesses are started every week. Ninety-nine percent will fail within the first year. Primary reasons are; lack of capitalization and poor management. Actually the two go together. Whether you are starting a manufacturing firm, a service business or a distributorship, getting started is a multi-faceted and complex…

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Influencing customers buying decisions

No one advertises Bathing Suits in December or Snow Blowers in May. Seasonal marketing is all about timing. The marketer must have advertising exposure at the start of season to reach prospective customers. To maximize advertising effectiveness, advertising must not only be targeted to the market but be designed to…

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MARKETING YOUR BUSINESS IN 2017

Now that the election is over, the survival and prosperity of your business is up to you. If your company is not doing as well as it had in the past, your income is down, or sales are slow, you are not alone. Many businesses, from mega-corporations to small entrepreneurs,…

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Designing Training Manuals and Course Promotion

Study material, manuals and workbooks can make the training course a success or render it lack-luster. More important, the enrollment campaign can fill the classroom with students, or result in weak participation. While many organizations and/or instructors produce their own collateral material and student solicitation efforts, the expertise of a…

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Is your Advertising Collateral Effective?

Every successful business, organization and marketing campaign relies on some form of print support material to communicate their message. Be it a product catalog, a service brochure, informational pamphlet or a political campaign flier. All collateral is created to perform the same function; to inform, educate, and motivate the recipient…

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Yellow Pages the original search engine… still strong today

Today just about everyone uses an Internet browser to find whatever they are looking for. It wasn’t always like that. In the 1950’s through the 80’s, the Yellow Pages were the sole reference source for locating sellers and services. The YP had an exclusive as the most comprehensive universally used…

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