Setting up and Managing an In-house Ad Agency

Today some businesses are considering, or have decided, to do their own advertising internally, rather than hire an outside professional firm. The two major reasons are, cost and control, with cost being the most dominant factor. It is easy to justify lower costs when you are looking at employee wages…

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The value of Old School Advertising

As a marketing consultant who has designed thousands of print ads, I have watched the evolution of advertising over the past six decades. Marketing strategies have changed from the traditional to Avant Garde. The advertising that was popular in the 1970’s through the 1980’s is now considered “Old School”. On…

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What is Guerrilla Marketing?

The dictionary defines it as; Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for products and services. These alternative advertising tactics can work in place of, or in conjunction with major marketing campaigns and have proven extremely effective for small and medium sized marketers. Guerrilla Marketing relies…

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WHY MARKETERS NEED AN AD BUDGET

If you do not put enough gas in your car you are not going to reach your destination… if you don’t adequately fuel your business marketing efforts, your company will be stalled as your competitors pass you by. Developing an advertising/marketing plan and allotting a realistic budget is like planning…

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Launching a New Business

Thousands of new businesses are started every week. Ninety-nine percent will fail within the first year. Primary reasons are; lack of capitalization and poor management. Actually the two go together. Whether you are starting a manufacturing firm, a service business or a distributorship, getting started is a multi-faceted and complex…

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Influencing customers buying decisions

No one advertises Bathing Suits in December or Snow Blowers in May. Seasonal marketing is all about timing. The marketer must have advertising exposure at the start of season to reach prospective customers. To maximize advertising effectiveness, advertising must not only be targeted to the market but be designed to…

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ADVERTISING IS MORE THAN ARTWORK

With the popularity of computer graphics software, templates and clipart, just about anyone toying with these elements can call themselves a Graphic Designer. Some businesses use Freelance Designers or in-house staff to layout their advertising materials. Primarily because they are cheaper than Professionals, and management does not place a high…

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MARKETING YOUR BUSINESS IN 2017

Now that the election is over, the survival and prosperity of your business is up to you. If your company is not doing as well as it had in the past, your income is down, or sales are slow, you are not alone. Many businesses, from mega-corporations to small entrepreneurs,…

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Is your Advertising Collateral Effective?

Every successful business, organization and marketing campaign relies on some form of print support material to communicate their message. Be it a product catalog, a service brochure, informational pamphlet or a political campaign flier. All collateral is created to perform the same function; to inform, educate, and motivate the recipient…

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